What’s In It for Them?
Today, I was asked a question that stopped me in my tracks—a simple question, yet profoundly revealing:
“What do they get out of it?”
If you’ve followed me for any amount of time, you know that my heart beats for one mission: spreading awareness about brain injuries. It’s my purpose, my passion, and the story I carry with me every day. Yet, one of the greatest challenges I face is simply getting the opportunity—convincing people to open the door and let me share that story.
When that question was asked—what do they get out of it?—it made me pause. I’ve always focused on the value of the message itself: education, awareness, and the inspiring story of transforming pain into purpose. But I had never really stopped to consider the deeper “why” for my audience.
So… what is in it for them?
My story isn’t just about surviving a brain injury—it’s a testimony. It’s about how God took brokenness and built something beautiful from it: a podcast that gives voice to the voiceless, a book that brings hope to the hurting, a global network that connects survivors and caregivers who once felt alone.
It’s not just about awareness. It’s about awakening.
It’s about grace.
It’s about resilience.
It’s about divine purpose.
Because this message—though rooted in brain injury—is really about the human experience. Every one of us knows what it’s like to feel unseen, misunderstood, or forgotten. We’ve all faced moments where we needed compassion more than correction, understanding more than answers.
My story reminds people that they’re not alone. That community still exists. That even in the darkest places, connection can be the light that leads us forward.
At its core, my message is about hope—hope that healing is possible, that purpose can grow out of pain, and that no matter what we’re going through, someone does understand. Someone has been there. Someone is ready to celebrate your victories and stand beside you through your struggles.
That’s what’s in it for them.
That’s what’s in it for all of us.